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Analytics is a very important digital marketing tool but seriously underused by most businesses. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more.Analytics shows you data from all channels that are directing traffic to your website, including:
- Organic Search (SEO)
- Paid Search (PPC)
- Social Media
- Referrals (Backlinks)
- Direct Traffic
It’s all good knowing how many people have visited your site, and where they came from, but how do you know if those users are actually converting? Google Analytics allows you to set up goals to track when a user completes a certain action on your site. Regardless of how many users each channel is driving to your site, you need to know that this traffic is converting.
Why Should You Use Google Analytics?If you’re not already convinced, let us summarise. Google Analytics allows you to track many important metrics, covering all aspects. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device functionality.
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