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When a customer completes an action that you've defined as valuable, these customer actions are called conversions.Why use conversion tracking:
- See which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity.
- Understand your return on investment (ROI) and make better informed decisions about your ad spend.
- Use Smart Bidding strategies (such as Maximize Conversions, target CPA, and target ROAS) that automatically optimize your campaigns according to your business goals.
- See how many customers may be interacting with your ads on one device or browser and converting on another. You can view cross-device, cross-browser, and other conversion data in your “All conversions” reporting column.
- Set up remarketing (retargeting) to follow up your existing customers with special offers.
Here's what you'll need before you can set up website conversion tracking:
- A website: This is where you'll put the conversion tracking code, called a "tag."
- Ability to edit website: Either you or your webmaster will need to be able to add the tag to your website.
Be sure that I will use the easiest way for your website.
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