About:
- Define and implement the appropriate solutions and system architecture for web analytics that supports the client’s enterprise-wide business needs and key performance indicators
- Develop best practices, track trends, recommend solutions to improve client capabilities and identify improvements to websites based on websites engagement and traffic patterns
- Track and analyze website performance, trends, click stream, paths, and results of online marketing initiatives to provide data-driven business intelligence, optimize media and campaign investments for clients
- Creating and maintaining key reports, dashboards, and analysis and work with clients internal teams to enhance as needed
- Guide and promote web technology and the use of the web as a business channel, as well as articulate the benefits of an optimized web analytics solution to all levels of the client’s organization.
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