About:
• Working on Adobe site catalyst implementation via Launch
• Planning and implementing metrics collections,
analysis, documentation, SDR creation, Change Log Management and communicating
to stakeholders
• Developing /configuring classification rule,
tag management
• Code Implementation, Tagging and Validation of
Data sent to Adobe
• Support the building of analytical
capabilities and solutions (segmentation and campaign evaluations etc.)
• Created Value Driver Tree for one of the
ecommerce company in Excel with help of Adobe report builder to help to
simulate an executive's view of the company and identify opportunities for
efficiency and improvement
• Created customized dashboards in google
analytics & Adobe workspace to help
them understand
the performance of key pages and thus helped them in framing their content
and marketing strategy
• Communicate with stakeholders on report design
and requirements, manage delivery on agreed timelines.
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