Set Up Analytics With Google Ads

About:

Google Analytics + Google Ads Setup



Most of the time people look at Google Analytics (GA) only for tracking organic performance, however, it's just as important to bring GA into the picture even when running PPC. You can get more insight into your performance and bring in metrics in terms of how PPC is affecting the whole website, which you wouldn't be able to otherwise. Here are things that I look at when completing this integration:

• Linking GAds to GA through Analytics

• Making sure that conversion tracking on GAds is consistent with GA

• Setting up new goals if needed

• Testing the new goals

• Showing insights into both platforms 

Please let me know if you have any questions, and I'll be happy to answer them!

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