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To all the eCommerce store owners, if you haven’t set up eCommerce tracking in Google Analytics then you are not taking your online business seriously. I think that you all have heard the word “eCommerce Tracking” but don’t have an exact idea what it is and how it is beneficial for business. In short, it is a feature offered by Google analytics that allows admins to track transactions on a web store. Due to this feature, one can establish the right strategy to increase ROI. It generates tracking information like from where a customer purchase product, time, how much customers spend on purchases, etc.
Why e-Commerce Tracking should be Enabled in Google Analytics for your Online Store
As mentioned above, it allows you to track online transactions, but what kind of data? These all are the reasons why eCommerce store should have set up eCommerce tracking:
- Total revenue of online store
- Each product revenue
- Number of specific product sold
- Total transaction
- Total number of products sold in a particular date range
- No of unique purchase made
- Date-wise revenue generation
- Time of transaction occurs
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