About:
- Get a deep understanding of Google Analytics, the best free tool to help understand who your customers are and the path they are taking to become a lead or customer.- Google Analytics provides so many useful tabs but it is hard to know which ones provide value and what the numbers all mean for your bottom line.
- I put together a Google Doc report full of screenshots followed by descriptions of what the different tabs mean and what action items you should take to get more leads and/or more customers.
- Whether you are advertising or not you can use the information provided to adapt your website and if you are advertising or choosing to in the future know exactly whom to target and what messaging to provide that will resonate with that audience.
- The actions report includes next steps in terms of whom to target and what marketing and advertising you should be done.
- These findings, in the long run, are aimed to save you both time and money and help your brand whether you are a start-up, been in business a year or 4 years.
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